FAQ

Frequently asked questions

What it is, how it works, what it costs, and how to start. Have a question that isn't here? Just ask on a call.

The basics

What exactly do you do?
I build small businesses a custom analytics portal — dashboards that surface what to actually act on — plus the automations that handle the repetitive busywork, and I keep both sharp over time. Think the clarity of a full-time data hire, at a fraction of the cost.
Who is this for?
Small, service-based businesses with real operational data — barbershops, dental and medical practices, pet services, trades, local retail, and the like. If you have customers, appointments, and transactions flowing through a tool like Vagaro, Square, or QuickBooks, there's signal worth acting on.
How is this different from a BI tool or a dashboard template?
Plain charts are cheap and everywhere; turning them into your next move is the point. Everything is built bespoke for your business — and the dashboards are paired with automations that act on what the data finds, plus a real person (me) reviewing it with you on a regular cadence.
What's an “automation,” exactly?
A bit of software that runs a task for you automatically — for example, texting a client a reminder so they don't no-show, nudging a regular back in when they're overdue for a visit, winning back customers who've drifted off, or requesting a review after a visit. They run on top of the tools you already use.

How it works

What's the process?
A short discovery call to understand your business and goals, then I pull your data and build your portal and first automations. After that it's an ongoing partnership — I keep everything running and bring you findings and recommendations on a regular cadence.
How much of my time does it take?
As little as possible. The whole point is that the software and I do the heavy lifting — you're not learning a tool or maintaining anything. You share access to your data once, then mostly just review what I bring you.
What tools do you connect to?
Whatever runs your business — booking and scheduling (e.g. Vagaro), point-of-sale (e.g. Square), accounting (e.g. QuickBooks), Google Workspace, and more. If you can export it or connect it, I can work with it.
How fast will I see results?
You'll have a working portal and first automations within the build period. The automations start plugging revenue leaks right away; the deeper analytics compound as more of your data flows through.

Pricing & terms

How much does it cost?
A one-time $3,500 build to get you set up, plus a monthly retainer based on the plan that fits. The entry plan is designed to recover more than it costs — so it's less an expense than plugging a leak.
What are the plans?
Lens ($1,000/mo) is analytics-led with light automation and a monthly check-in. Engine ($3,000/mo) is automation-led with unlimited automation builds. Helm ($5,000/mo) is a proactive partnership with a weekly cadence and deeper statistical work. We land on the one that fits — and the audit shows you the dollars before you commit to anything.
Is there a contract or minimum term?
No minimum term. It's month-to-month, with an annual option that gives you two months free. If you ever cancel, you can export everything within 30 days — no hostage data.
Do you guarantee results?
I won't promise a specific number — but everything is grounded in your actual data, and I model the expected ROI up front so you decide with real figures, not a sales pitch. If it doesn't pencil out for you, I'll tell you straight.

Getting started & your data

How do we get started?
Book a free call. We'll talk through your business, and if it's a fit, I'll run an audit on your real numbers so you can see exactly where the opportunities are before committing.
Is my data safe?
Yes. Each client's data is walled off, encrypted, never sold, and never used for any other client. You can read exactly how it's stored and protected on our Security page.

Still have a question?

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